SEO and contextual advertising are the most popular and effective tools for the promotion of websites, goods, and services on the Internet. These methods of promotion give an opportunity to attract warm leads – people who search for a particular product, convert them into buyers and increase the profit of the company.
Business owners who begin to engage in online promotion usually find it difficult to choose the right method. It is worth noting that both methods of attracting traffic to the site are effective, but the tasks they perform are different.
What SEO and Contextual Ads Are and How They Work
SEO is a complex of works with a website and external promotion, which aims to bring the resource to the top of Google search results for certain search queries.
High positions in search provide an opportunity to attract free traffic to the site. Of course, “free” refers only to placement in the list of results.
Noticeable results from the search engine promotion can be obtained not immediately, but after a few months. However, this result will last for quite a long time after any work on SEO will be stopped.
Contextual ads (CR, PPC – pay-per-click) are placed in search engines over the results of organic output. The ads are displayed in response to a user’s search query. Payment for the placement is calculated per click, the transition to the landing page. The effectiveness of context is limited to the framework of the advertising campaign and the budget allocated to it.
SEO and Contextual Advantages: Features and Differences
The main feature and advantage of search engine optimization is the long-term effect. One optimized text about generous tonybet bonuses can bring thousands of potential customers to this online casino in just a few months, as the content is added and traffic increases.
On the other hand, emphasizing SEO, you must:
- Take into account the high competition, promote not only for high-frequency queries, but also for low-frequency queries.
- Have strong knowledge in the field of search engine promotion and constantly improve them, or entrust the promotion to a good specialist.
- Expect to get results not earlier than 3 months, sometimes six months.
One of the main objectives of SEO is to bring the site on the first page of search because on the second page, only a small percentage of users come.
The advantages of contextual advertising are:
- Instant results.
- The ability to adjust the time and geography of displays.
- The ability to attract traffic not only to the multi-page site, but also on a landing page, a blog, a page in social media.
At the same time, the effect of contextual advertising is short-term. In a highly competitive niche, the cost per click can be quite high.
The key difference between contextual advertising and SEO is why we need these tools. Context provides a rapid increase in traffic and the ability to understand how much the site is interesting to customers, the promotion of organic search – a long-term result, but permanent and free.
What Kind of Promotion Is Better to Choose
The choice depends on various factors: the niche business, the region of promotion, popularity and relevance of the product, the seasonality of demand.
It’s advisable to limit SEO to small budgets if there is no goal to get sales “here and now”, if the product is known in the market and there is a chance to get into the results of the output for free.
For new projects, designed for long-term work and promotion, SEO and PPC are equally important. Contextual advertising is particularly relevant in the initial stages of development, when organic traffic is not yet beneficial.
Paid promotion helps to bring the site to the top faster, as active traffic, page views, and performing targeted actions have a positive effect on behavioral factors that improve ranking. SEO, like context, brings businesses new applications and at the same time helps save money on advertising, because the transitions from the organic output are free. Collecting the semantic core is almost identical in both cases, which makes it possible to optimize the cost of promotion.
Using SEO without PPC, you will wait a long time for the results of promotion, contextual advertising without SEO is very expensive and not always causes confidence in the audience. So, when promoting business, goods and services, both methods are important, their parallel application will help to get the maximum benefit in the short and long term.
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