When we plan, design, and manufacture the goods that we offer to customers, we have a lot of difficult decisions to make. Once you are done with the core of the items you sell, you need to think of how you are going to present to your clients, and what you can do to create the best packaging that will reflect your brand’s ideals and the vision you have for the company. If you have been looking for ways to improve your goods, you’ve come to the right place. Here, we are going to tell you how to improve your product packaging in just a few easy steps.
1. Make sure the goods are protected
One thing that cannot be stressed enough is that the goods need to arrive in perfect condition no matter if you are shipping to someone in the next neighborhood or if your clients ordered something from a different country or even a continent.
The goods have to come in mint condition, and so does the package. You need to opt for materials that are going to survive the stress that comes from throwing them around and even if they are piled on the bottom of the truck. Even if the box is damaged and the goods are still intact, your customers will think that you just don’t pay enough attention to the way the items are stored.
2. Allow your users to reuse the package
When we think about packages that we have in our home, we divide them into two categories – things that go in the trach right away and that we cannot wait to get rid of them, and items that we liked so much that they are still somewhere in our rooms.
If you want to help your customers not only when you purchase your goods but also in the future, then you should consider packages that can be reusable. For example, if you are selling jewelry, you should create containers that can be reused. Your customers may want to use that container to store other pieces of jewelry, or even use it as a décor item. When you find your permanent way into someone’s home, your brand is much more likely to be remembered, and when your customers look at it on the shelve next time they go shopping, they are much more likely to choose it.
3. Test out different designs and packages
The good thing in today’s society is that you have so many options available to you. No matter the design, the size, or even the materials that you want, chances are, you can get anything you want and things that you didn’t even dream were possible.
Explore websites such as www.mitchellincoln.ca to find out what your options are, how you can use today’s technology to provide better protection and improved looks for the packages, and how that will affect your brand.
Keep in mind that the packaging is part of the marketing, and if possible, opt for sustainability. Know that the design of the box is the first thing the customers are going to see, and you will make the impression even before they open the container. Decide if you want to be unique and offer designs that have not been seen before, or if you are okay with providing your customers with something that they are already used to.
4. Promote your brand
You need to be aware of every decision you make and how it is going to affect your business. Minimalism is trendy nowadays, but that does not mean that you should forget about your brand completely when you focus on the packaging.
There are many things that you can do to stay subtle and still make sure that people can recognize your profits. You can opt for implementing the logo, the brand colors, or just the name of your company on every package option, no matter if you are using a box, padded envelope, or anything else. Be smart and know that this small marketing trick is going to help you out a lot.
5. Have plans for different products
One of the worst things that you can do is uniform the size of packaging for all products. You have to have different-sized boxes, and you should also consider padded mailing bags. If you have larger goods in your store, then you are going to need larger boxes, but if you also sell items that are small and thin, then there is no need for you to put them in grand boxes.
Make sure you have scalable options and know that your customers are not going to appreciate it if they get a larger-than-life box for a tiny product. Keep in mind that by introducing scalability, you will also be able to save some costs, and you can easily choose and switch things up when needed.
6. Introduce automated systems
Some brands choose to do the packaging manually, and this is especially true for small businesses. If you have noticed the current trends on social media, seeing how things are packed by hand makes people invest in that business, but that is all an option if you are comfortable with it. If you are a part of a larger factory, or if you have hundreds of orders every day, then it makes no sense to do it all by hand. It is far better to invest in automation and get machines and robots to do it all for you. Even though the initial investment may be a bit higher, ultimately, this process will save you a lot of time and resources, and you will minimize human error.
Improving your packaging process is not as difficult as you may think, and even though there are going to be some mistakes that you make here and there, as long as you are ready and willing to learn from your mistakes, it is going to be okay. Take your time, see what your competitors are doing, go to a random store and see what you like in other packages and what you hate. Implement your own experience in the process, and don’t forget that you should always listen to the customers when they have a major complaint.